Shopping WildRide from Start to Checkout
WildRide's storefront centers on their toddler hip carrier line, supplemented by a curated selection of bags and accessories. The product catalog spans 17 carriers, 7 bags, and 5 accessories, giving parents options across different styles and use cases. Pricing is accessible, with items ranging from budget-friendly to mid-range investment pieces. The brand ships US orders locally with no import duties, and weekday orders placed before noon EST ship the same day. This fast turnaround is particularly valuable for parents who need gear quickly. Navigation is straightforward, with dedicated sections for toddler carriers, accessories, and educational content on how to use each product. The site also features certifications and an FAQ section to help shoppers make informed decisions. Account creation is optional but available for returning customers who want to track orders or save preferences.
Understanding WildRide's Product Philosophy
WildRide was born from founder Joost Hultink's personal frustration in 2020. While walking with his young children on the beach, he grew tired of the physical toll that holding a toddler on his hip caused—arm soreness and back pain from unnatural weight distribution. Rather than accept the problem, he improvised a solution using a surf strap as a makeshift carrier worn diagonally across his shoulder. This prototype worked, and he refined it with input from his friend Britt Schoorl. That garage solution evolved into the WildRide hip carrier, designed specifically to reduce the strain parents experience when carrying older toddlers during daily outings. The brand's focus remains on compact, portable carriers that solve a real problem without requiring the full commitment of a traditional backpack carrier. This origin story explains why the product design prioritizes ergonomic weight distribution and portability—it came from real-world need, not marketing theory.
Common questions
How quickly does WildRide ship orders?
Orders placed on weekdays before 12 PM EST ship the same day. US orders ship locally with no import duties applied. This rapid turnaround makes WildRide a good choice if you need a carrier urgently.
What types of products does WildRide sell?
WildRide's core offering is hip carriers for toddlers (17 styles), but the brand also offers bags and accessories to complement the carriers. There are also optional shipping protection and insurance products available at checkout.
Who started WildRide and why?
Founder Joost Hultink created WildRide in 2020 after experiencing back and arm pain while carrying his toddler on his hip. He improvised a prototype using a surf strap and refined it into the WildRide carrier to solve that real parenting challenge.