Why this site exists
Most of what you can read about a product was written by the people selling it. Search for almost any item and the first results are pages built to rank, not pages built to answer a question. Somewhere underneath that there is usually a real answer, but finding it means reading a dozen tabs and guessing which ones are honest.
We built Growthory to do that reading for you and to answer one question per report: is this worth your money, and who is it actually for? Those are two different questions, and the second one matters more than people expect. Plenty of products are genuinely good and still the wrong buy for most of the people looking at them.
What a report covers
Each report looks at one brand and the things it sells. We write down what the product is, what it costs, who it suits, how it compares with the obvious alternatives, and where it falls short. Every report carries a short summary at the top with the good and the bad side by side, so you can get the answer in twenty seconds and read the rest only if you want the reasoning.
We publish in a handful of areas rather than everything at once. You can see all of them on the reviews index.
Who writes here
Reports are published under The Growthory desk. We are a small group, not a magazine with a masthead, and we would rather put the work in the reports than in staff photographs. Every report goes through a second pair of eyes before it is published, and the person who wrote it is not the person who decides the score.
Four things we will not do
- No brand pays to appear here. There is no sponsored slot, no paid placement, and no price list.
- No brand reads a report before it is published. Nobody gets a preview and nobody gets a right of reply before the fact.
- We do not take a report down because a brand asked us to. We correct errors of fact, and we say when we have corrected something.
- We do not publish an advert and call it a review.
How we pay for this
Some links on this site earn us a commission when somebody buys through them. That is the whole business model, and it is the reason we can keep the site free and free of adverts. It does not change a score and it does not decide who gets covered — the affiliate disclosure sets out exactly how it works.
If you want to know how a report gets made, start with how we test.