How Synthesia Turns Scripts Into Professional Videos
Synthesia was founded in 2017 by AI researchers from Stanford, Cambridge, UCL, and TUM, with a mission to help organizations train and upskill employees more effectively. The platform centers on an AI video creation workflow where you provide a script, select an AI avatar, and the system generates a polished training video without traditional production overhead. The platform includes customizable avatars and intelligent agents designed to make content creation faster and more accessible. This positions Synthesia as a tool for teams managing large-scale employee training, onboarding, and continuous upskilling across distributed organizations.
Pricing Tiers Designed for Different Team Sizes
Synthesia offers pricing plans that accommodate different organizational needs, from individual creators to enterprise teams. The Starter plan serves small teams or individuals looking to get started with AI video, while the Creator plan offers expanded capabilities for regular video production. Annual payment options reward commitment, with multiple offers available for yearly subscriptions compared to monthly billing. New customers can explore the platform with free trial or demo options before committing to a paid plan, reducing the risk of adopting a new tool. This flexible approach to pricing reflects the company's understanding that video production budgets vary widely across industries and organization sizes.
Making AI Video Affordable for Teams on Any Budget
Annual commitments unlock the largest savings, making sense for organizations that have already validated video as part of their training strategy.
Common questions
What makes Synthesia different from other video tools?
Synthesia specializes in AI avatar-based video creation for training and upskilling. Unlike general video tools, it's built specifically for enterprises producing training content at scale.
What types of organizations benefit most from Synthesia?
Large organizations with regular training and onboarding needs benefit most. Synthesia helps reduce video production time and cost for distributed teams. The platform is designed for enterprise use but accessible to smaller teams.