How Strapsicle Started
Strapsicle was born from a practical need. After accidentally dropping her Kindle on her newborn son during late-night nursing sessions, the founder's partner Ben created a crude strap from a silicone mat and staples. That prototype solved the problem so well that it became the foundation for a business now helping hundreds of thousands of readers worldwide. The company gained significant recognition after appearing on Shark Tank and has built a loyal community of customers, many of whom report relief from mobility issues like carpal tunnel, arthritis, and cerebral palsy. What started as a simple Australian idea has grown into a global phenomenon in just three years, though the core mission remains unchanged: making reading more comfortable and secure for everyone.
What Strapsicle Actually Sells
Strapsicle's main focus is Kindle holders and wrist straps, available in multiple designs to suit different preferences and needs. Beyond Kindles, the brand has expanded its range to include holders for Kobo devices and iPad cases for those who read on tablets. The product lineup also features a clutch option for portable carrying, wrist-mounted styles for hands-free reading, bundles that combine multiple items, and even a subscription service for regular users. Additionally, Strapsicle offers shipping protection through their Upcart service for customers concerned about delivery damage. Each product category comes in several variations, giving shoppers options based on their specific device, lifestyle, and reading habits. Whether you're looking for a simple strap or a complete reading accessory solution, the range covers entry-level basics through more premium options.
Pricing Across Strapsicle's Range
Strapsicle prices its products in Australian dollars, ranging from AUD 16 on the lower end to AUD 57 at the premium end of their lineup. This spread reflects the variety available across their different product categories, from basic straps to more feature-rich holders and iPad cases. Most core Kindle accessories fall in the mid-range, while bundles and premium materials push toward the higher end. For shoppers outside Australia, prices will convert based on current exchange rates. The brand positions itself as an investment in reading comfort rather than a budget option, but the entry-level offerings remain relatively affordable for those new to the product category.
Should You Buy from Strapsicle
Strapsicle makes sense if you spend significant time reading on a Kindle, Kobo, or iPad and experience hand fatigue, neck strain, or worry about dropping your device. The wrist strap design is particularly useful for one-handed reading, whether you're nursing a baby, commuting, or simply want to reduce grip pressure on your hands. Customers with mobility challenges report genuine relief, making this a genuinely functional product rather than a luxury accessory. The brand's three-year track record and viral growth suggest the products deliver results that resonate with real readers. However, you should consider whether a strap aligns with your reading habits and device. If you primarily read on a phone or rarely experience hand discomfort, the investment may not be necessary. Similarly, if you prefer your e-reader in a traditional cover, Strapsicle's straps and holders offer a different approach.
Common questions
Does Strapsicle work with devices other than Kindle?
Yes. Strapsicle holders fit Kobos as well as Kindles. The brand also offers iPad cases for those who read on tablets. Check product descriptions to confirm compatibility with your specific device model before purchasing.
What price range should I expect at Strapsicle?
Strapsicle's products range from AUD 16 to AUD 57, with most core Kindle straps in the mid-range. Prices vary based on product type, materials, and whether you're buying individual items or bundles.