What SHOWROOM Sells and Who It's For
SHOWROOM is a curated online boutique specializing in women's designer clothing, shoes, and accessories. The collection includes tops, dresses, pants, jeans, skirts, sweaters, and bracelets—all intentionally selected to balance contemporary style with everyday wearability. Founded by Erica Hanks, a stylist with 15 years of experience dressing celebrities, athletes, and executive professionals, the store reflects a philosophy that fashion is art. Hanks has been featured in the New York Times, The Daily Front Row, and Women's Wear Daily for her styling expertise and has collaborated directly with luxury brands including Louis Vuitton, Christian Dior, and Gucci. SHOWROOM is designed for discerning women across all walks of life—whether shopping for office attire, weekend wear, or versatile everyday pieces. The carefully edited selection appeals to those seeking quality over quantity and pieces that work across multiple contexts. In addition to the online store, SHOWROOM operates a physical location called SHOWROOM Kiawah, which opened in June 2021 in Freshfields Village.
Range and Pricing at SHOWROOM
SHOWROOM's inventory spans entry-level contemporary to higher-end designer pieces, with prices ranging from $108 to $1,000 across 250 products. The tops category is the largest offering with 52 styles, followed by dresses with 39 options and shoes with 20. Complementing apparel are smaller collections of pants (14), skirts (13), jeans (13), bracelets (11), and sweaters (8). This range allows shoppers to find pieces at different price points within a curated framework. Whether seeking an affordable contemporary top or investing in a designer dress or accessory, customers will find options organized by product type and style sensibility. The breadth of categories means a single visit can cover multiple wardrobe needs—from workwear to evening pieces to jewelry.
Common questions
Who founded SHOWROOM and what's her background?
SHOWROOM was founded by Erica Hanks, a stylist with 15 years of experience dressing celebrities, athletes, and executive professionals. She has been featured in the New York Times, The Daily Front Row, and Women's Wear Daily, and has collaborated with luxury brands including Louis Vuitton, Christian Dior, and Gucci.
What's the price range for items at SHOWROOM?
Prices range from $108 to $1,000 across the 250-product collection, covering entry-level contemporary pieces to higher-end designer items. This allows shoppers to find options at different budgets within a carefully curated selection.
What types of products does SHOWROOM carry?
SHOWROOM specializes in women's apparel and accessories, including tops (52 styles), dresses (39), shoes (20), pants (14), skirts (13), jeans (13), bracelets (11), and sweaters (8). All pieces are selected to combine contemporary design with practical functionality.