Quick Take on SYB
Shield Your Body is a specialized retailer focused entirely on EMF (electromagnetic field) and 5G protection. The company was founded in 2012 by R Blank, a former software engineer and USC Viterbi instructor whose father, Dr. Martin Blank, was a Columbia University researcher who spent decades studying the biological effects of electromagnetic fields. That academic foundation shapes SYB's approach: they emphasize lab-tested products and pair hardware sales with free educational resources. If you're concerned about reducing EMF exposure from phones, WiFi, and wireless devices, SYB positions itself as a curated alternative to broad electronics retailers, with a narrower but deeper product focus.
What Shield Your Body Sells
The site describes its inventory as the world's largest selection of curated EMF protection products for consumers. The range spans from protective phone and laptop cases to shielding canopies and full-coverage solutions. Rather than stocking every brand, SYB curates its selection, meaning you'll find a focused lineup of protection options rather than exhaustive variety. The curation extends to education: the site offers free guides and information about EMF exposure and protection methods, positioning knowledge as part of the product offering. This approach appeals to customers who want expert-vetted recommendations rather than browsing thousands of loosely related items. The product ecosystem is designed for people taking an intentional approach to reducing their technology-related radiation exposure, whether that's occasional use of a protective case or installing permanent shielding solutions.
Who Shops at Shield Your Body
Shield Your Body attracts health-conscious consumers concerned about long-term EMF exposure from smartphones, laptops, WiFi routers, and wireless devices. The typical buyer is someone who has read about electromagnetic field research or experienced symptoms they suspect may relate to EMF sensitivity, and is looking for practical ways to reduce exposure. Because the company emphasizes lab-tested products and free education, customers tend to be research-oriented rather than impulse shoppers—they want to understand what they're buying and why. Parents concerned about children's device use represent another segment, as protective cases and canopy solutions appeal to families seeking comprehensive protection. The audience also includes people who follow health trends around technology wellness and prefer buying from specialists rather than general retailers. The founder's background in engineering and his family's academic research history attracts customers who value credibility and scientific grounding in health product claims.
How Pricing Typically Works
Shield Your Body's pricing follows a tiered model reflecting the protection level and coverage area of each product. Entry-level protection like phone cases occupy a lower price range, while comprehensive solutions such as shielding canopies command higher investment.
Common questions
Who founded Shield Your Body and why?
R Blank, a former software engineer and USC Viterbi instructor, founded Shield Your Body in 2012. His father, Dr. Martin Blank, was a Columbia University researcher who spent decades studying biological effects of electromagnetic fields, which inspired R Blank to create products and education helping consumers reduce EMF exposure from everyday technology.
What makes Shield Your Body different from other retailers?
SYB specializes exclusively in curated EMF and 5G protection products rather than stocking general electronics. The company pairs lab-tested protective gear—from cases to canopies—with free educational resources, positioning itself as an expert-vetted source for customers intentionally reducing their radiation exposure.