The Quick Version
RIA Eyewear makes performance sunglasses purpose-built for racquet sports. The brand was founded in 2020 by Chris Hanson, a former D1 college and professional squash player, and Jordan Kemp, a former D3 college tennis player. Every frame and lens is engineered in Italy with input from pro athletes to deliver the best possible optical performance and protection for your sport. If you play tennis, pickleball, golf, padel, squash, or similar racquet sports and want eyewear designed specifically for your game, RIA offers a focused range built around that mission.
What RIA Eyewear Sells
RIA Eyewear's product lineup spans eight main categories. Tennis and Pickleball Sunglasses are core offerings, with Golf Sunglasses, Protective Eyewear, and Photochromic Sports Sunglasses rounding out the sports-specific range. The brand also sells Prescription Sports Sunglasses and Prescription Lenses for athletes who need vision correction, plus a Replacement Lenses category for existing frame owners. A Progressive Try On feature lets customers explore options before purchasing. Each product is engineered with attention to the visual and environmental demands of its sport—glare reduction for outdoor courts, contrast enhancement for fairways, and lens materials chosen for durability and optical clarity. The collection reflects RIA's philosophy that eyewear should not be one-size-fits-all but tailored to your specific game and competitive environment.
Who Buys From RIA Eyewear
RIA Eyewear appeals to serious and recreational players across racquet sports. Tennis and pickleball enthusiasts make up a significant share, but the brand also serves golfers, padel players, and squash competitors. The customer base tends toward athletes who understand that specialized gear—including eyewear—can improve performance and comfort on the court or course. Because RIA works with pro athletes to develop its products, the brand attracts competitive players who want the same optical technology used at high levels of play. Casual players looking to upgrade their eyewear and serious competitors seeking performance-engineered solutions both find relevant options in the lineup. The brand's focus on sport-specific design means it draws customers who value function over fashion and recognize that different sports impose different visual demands.
How RIA Eyewear Prices Its Products
RIA Eyewear prices range from USD 38 to USD 649 across its product feed, reflecting everything from replacement lenses and entry-level frames to premium, prescription, and specialized sunglasses. The wide span accommodates both budget-conscious shoppers looking for basic lens replacements and serious players willing to invest in high-end, prescription-integrated eyewear engineered by the brand. Most customers will find options in the mid-range, where sport-specific sunglasses sit. RIA does not employ a complex tiered system; instead, pricing tracks the technical sophistication, materials, and customization involved. Prescription options, photochromic lenses, and sport-specific engineering tend to push toward the higher end, while non-prescription replacement lenses and basic frames sit lower. The brand's pricing strategy reflects its positioning as a performance brand built with pro athlete input, not a budget eyewear vendor. Over the course of a year, RIA rotates its product line and refreshes inventory, creating natural opportunities for clearance and seasonal sales that bring prices down temporarily.
Common questions
What sports is RIA Eyewear designed for?
RIA Eyewear specializes in tennis, pickleball, golf, padel, squash, and other racquet sports. Each product line is engineered to address the specific visual and environmental demands of its target sport, from glare management on outdoor courts to contrast enhancement on fairways.
Can I get prescription lenses from RIA Eyewear?
Yes. RIA offers Prescription Sports Sunglasses and Prescription Lenses, as well as a Progressive Try On feature to explore options before purchasing. These products are engineered with the same optical performance standards as the non-prescription line.