A Brand Built by Tournament Anglers
Reaction Tackle was founded by Chad and Heather Hodach, who saw a gap in the fishing market. Chad, a club bass tournament angler, was frustrated with the choice between expensive pro-grade tackle and budget gear that failed when it mattered most. He and Heather created Reaction Tackle to solve that problem: tournament-quality fishing tackle at fair prices, sold directly to anglers without middleman markups. The company started in a basement and garage in Wisconsin before moving to a proper warehouse in Big Bend. Today, the brand claims to serve over 2 million anglers. The product line includes braided and monofilament fishing line, tungsten and lead jigs, fishing hooks, tackle storage solutions, and rod socks. Prices range from 10 to 109 dollars, covering everything from entry-level supplies to specialized tournament equipment. The emphasis on fast shipping reflects the brand's core belief that serious anglers need their gear quickly and reliably.
The Tackle Selection and Price Range
Reaction Tackle organizes its catalog around the core needs of fishing anglers. The largest category is braided fishing line with 50 products, reflecting the brand's specialization in this essential component. Tungsten fishing jigs make up 12 products, positioned as a premium option for performance-conscious anglers, while lead jigs offer 11 budget-friendly alternatives. Tackle storage includes 11 products ranging from organizational systems to bags, with a separate bags category containing 10 items. Supporting categories include monofilament fishing line (4 products), fishing hooks (6), and general jigs (6). In total, 181 products span price points from 10 to 109 dollars. This breadth allows shoppers to build complete setups or replace worn components without leaving the site. The organization by material type and price tier makes it easy to compare options—for instance, choosing between tungsten and lead jigs, or between braided and monofilament line. Serious anglers appreciate this clarity, while beginners can start with entry-level items and upgrade as they develop preferences.
Common questions
Does Reaction Tackle offer free shipping?
The website emphasizes fast shipping but doesn't explicitly state free shipping thresholds or minimums. Check during checkout for current shipping rates and any active free shipping promotions that may apply to your order.
Who founded Reaction Tackle and why?
Chad Hodach, a bass tournament angler, founded the company with his wife Heather to close the gap between expensive pro gear and affordable options. Their direct-to-consumer model cuts middleman markups to serve anglers with tournament-quality tackle at fair prices.