The Story Behind People I've Loved
People I've Loved was founded in 2011 by artist and illustrator Carissa Potter, who has published three books: I Like You, I Love You; It's Okay to Feel Things Deeply; and How to Heal From Heartbreak (Or At Least Feel Less Broken). The brand grew from a desire to create objects that facilitate genuine connection between people. Based in California, People I've Loved collaborates with artists to produce work that doesn't shy away from difficult emotions. Over the years, the brand has partnered with major names including Facebook, Pinterest, Google, Anthropologie, SFMOMA, and The Hammer Museum. Each piece is designed to help people have authentic conversations and navigate the grey areas of human experience, making space for both tears and joy in equal measure.
What You Can Buy at People I've Loved
The store's main product categories include cards, gifts and objects, and prints and paintings. Cards make up the largest selection, offering hundreds of options for birthdays, holidays, sympathy, and everyday moments. The gifts and objects collection features journals, decks, and unique items meant to inspire connection and reflection. Prints and paintings round out the offerings, providing art pieces that explore emotion and human experience. Prices range from budget-friendly to mid-range, so you can find something whether you're buying a single card or investing in a larger art piece. The hand-illustrated aesthetic runs through every category, giving the entire shop a cohesive, artistic feel that appeals to people looking for gifts with substance and meaning rather than mass-produced alternatives.
Pricing and Value for Hand-Illustrated Goods
People I've Loved's price range spans from entry-level to mid-range, making thoughtful gifts accessible without breaking the bank. Cards and smaller objects sit at the lower end, while prints, paintings, and specialty items occupy the higher tier. The brand regularly runs promotions that can significantly reduce the cost of purchases. Free shipping offers also appear from time to time, which can add value to larger orders. Because the items are hand-illustrated and made by artists in California, the pricing reflects the care and creativity that goes into each piece. Shoppers looking for premium, meaningful gifts will find the value proposition strong compared to generic alternatives.
How to Shop People I've Loved
Start by browsing the three main categories based on what you're looking for: cards for immediate needs, gifts and objects for deeper impact, or prints and paintings for lasting decor. Since the brand specializes in exploring difficult emotions and authentic human connection, read the descriptions and illustrations carefully to find pieces that match the message you want to convey. People I've Loved's aesthetic is best appreciated up close, so take time to look at the imagery and wording that resonate with you. Free shipping promotions pop up periodically, which is worth waiting for if you're ordering multiple items. The hand-illustrated nature of the work means each piece has character and intention, so this is the kind of store where browsing and discovery are part of the experience.
Common questions
Who founded People I've Loved and when?
Artist and illustrator Carissa Potter founded People I've Loved in 2011. She has published three books exploring emotion and human connection: I Like You, I Love You; It's Okay to Feel Things Deeply; and How to Heal From Heartbreak (Or At Least Feel Less Broken).
What types of products does People I've Loved sell?
The store offers hand-illustrated cards, gifts and objects like journals and decks, and prints and paintings. All products are designed to explore human emotion and facilitate genuine connection between people.
How much do People I've Loved products cost?
Prices range from entry-level to mid-range depending on the product type. Cards and smaller items are more affordable, while prints, paintings, and specialty objects occupy the higher price tier.