The Quick Take on Natori
Natori is a luxury intimates and apparel brand offering designer bras, underwear, sleepwear, and clothing. Their product range spans from entry-level basics to high-end pieces, with prices running from $33 to $850. The brand emphasizes quality construction and fit, offering tools like a bra quiz and size guide to help customers find the right fit. Free shipping applies to US orders $50 and up, and orders of $300 or more qualify for free returns. Their collections include signature lines like Bliss, Feathers, Heavenly, and Luxe, each designed with different comfort and style preferences in mind. Whether you're looking for everyday essentials or special occasion pieces, Natori caters to various needs within the women's intimates and apparel space.
What Natori Sells
Natori's core offerings include an extensive bra collection with styles such as balconette, convertible, demi, full-coverage, plunge, push-up, sports, strapless, t-shirt, underwire, unlined, and wireless bras. They carry DD+ cup sizes and organize bras by collection for easy browsing. The underwear selection covers bikinis, boy shorts, briefs, cheeky, French cut, high-rise, hipsters, tangas, and thongs. They also offer bundle options, including 3-packs of underwear and larger multipacks. Beyond intimates, Natori stocks sleepwear, loungewear, ready-to-wear clothing, bridal collections, accessories, fine jewelry, and home goods. Their seasonal catalogs—such as the Fall Catalog and collections like Desk to Dinner and Sleep to Street—showcase curated pieces for different occasions and lifestyles. The brand also provides educational resources including a bra care guide, measurement instructions, and fit solutions.
Who Shops at Natori
Natori attracts customers seeking quality designer intimates and apparel. The brand appeals to women who prioritize proper fit and comfort in everyday essentials, as evidenced by their emphasis on bra sizing tools and guides. Shoppers interested in loungewear and sleepwear as part of a broader lifestyle—reflected in curated collections like Luxe Lounge and Sleep to Street—find value in Natori's approach. The availability of maternity bras and varied cup sizes indicates the brand serves pregnant women and those with specific sizing needs. The presence of bridal collections and fine jewelry suggests Natori also caters to customers seeking special occasion pieces. Price sensitivity varies, as the range from $33 to $850 accommodates both budget-conscious buyers seeking basics and those willing to invest in premium designer pieces.
How Natori's Pricing Compares
Natori's price range of $33 to $850 spans entry-level basics to luxury investment pieces. The presence of bundle options—such as 3-packs and 6-packs of underwear—provides customers with value-focused purchasing opportunities. The free shipping threshold of $50 is accessible for most shoppers building a small order, while the free returns benefit kicks in at $300, targeting customers making larger purchases.
Common questions
What is Natori's free shipping and return policy?
Natori provides free shipping on all US orders $50 or more. Free returns apply to orders totaling $300 or higher. Orders under those thresholds may have associated shipping or return fees.