A Brain-First Approach to Protein Bars
MOSH positions itself as 'The Brain Brand,' marking a departure from generic protein bars by combining body fuel with cognitive support. The brand was founded following Maria Shriver's personal experience with Alzheimer's in her family, sparking a mission to create products that actively support brain health. Maria Shriver brings substantial credibility to the venture as an Emmy and Peabody award-winning journalist, NBC News special anchor, and seven-time New York Times bestselling author who also founded The Women's Alzheimer's Movement, a charitable non-profit focused on Alzheimer's awareness and prevention. Patrick Schwarzenegger complements this mission with his track record in scaling emerging brands into category leaders, having invested early in successful ventures like Blaze Pizza and later expanded his portfolio to include Super Coffee, Liquid IV, Better Bagel, and MudWtr. Together, they've built a brand that combines Shriver's health advocacy expertise with Schwarzenegger's entrepreneurial prowess, creating a product aimed at people who want brain support alongside their daily protein intake.
Understanding MOSH's Brain + Body Products
MOSH protein bars contain four key functional ingredients designed to work together. Cognizin Citicoline is a branded form of citicoline, a compound studied for its role in brain cell health and cognitive function. Lion's mane mushroom is traditionally used in wellness circles for its potential effects on mental clarity and focus. The bars also include omega-3 fatty acids, which support brain and heart health, and ashwagandha, an adaptogenic herb known in traditional medicine for stress management and mental resilience. Beyond these brain-focused nutrients, MOSH delivers the protein content shoppers expect from a protein bar. The brand acknowledges dietary preferences by offering products that are gluten-free and keto-friendly, making them accessible to people following various nutritional approaches. This combination of functional ingredients and dietary accommodations positions MOSH as a product for those seeking both physical fitness support and cognitive wellness in a single bar. Each purchase also contributes to the brand's Alzheimer's funding mission, adding a charitable component to the buying experience.
Saving on MOSH Protein Bars and Products
Most offers apply across MOSH's beauty and wellness product line, with some specifically targeting their core protein bar offerings and others extending to their full product range.
Common questions
Who are the founders behind MOSH and what's their background?
Maria Shriver is an Emmy and Peabody award-winning journalist, NBC News special anchor, and seven-time New York Times bestselling author who founded The Women's Alzheimer's Movement non-profit. Patrick Schwarzenegger is an investor and entrepreneur known for early-stage investments in brands like Blaze Pizza, Super Coffee, and Liquid IV. Together, they founded MOSH following Maria's personal experience with Alzheimer's in her family.
What makes MOSH protein bars different from others?
MOSH combines protein with brain-health ingredients: Cognizin Citicoline for cognitive support, lion's mane for mental clarity, omega-3s for brain and heart health, and ashwagandha for stress management. The brand specifically formulates for both body fitness and cognitive wellness, positioning itself as 'The Brain Brand' with a focus on proactive brain health maintenance.
Are MOSH bars suitable for specific diets?
Yes, MOSH protein bars are gluten-free and keto-friendly, making them accessible to people following various dietary approaches. Whether you're managing gluten sensitivity, following a ketogenic diet, or simply seeking a low-carb protein option, MOSH's product line accommodates multiple dietary preferences while delivering the functional brain and body nutrients the brand is known for.