Who is Moroccanoil and what they sell
Moroccanoil is a beauty and hair care brand specializing in products designed for hair health and body care. Their product lineup spans 104 hair care items, 52 body care products, custom bundles, and gift cards, giving customers plenty of options whether they're looking for targeted treatments or complete collections. The brand's core focus is on delivering quality formulations that cater to different hair types and concerns. Their website serves as the primary sales channel, offering the full catalog directly to consumers. This direct-to-consumer model means shoppers access the complete range and all available promotions in one place without intermediaries.
Main product categories and what to expect
Hair care dominates Moroccanoil's catalog, with over 100 products covering shampoos, conditioners, treatments, and styling solutions. The brand's signature treatment oil is frequently featured in promotions and starts at USD 26. Body care rounds out the offering with 52 products, allowing customers to build a complete beauty routine. Custom bundle options let shoppers create personalized sets, while gift cards provide flexibility for gifting. The price range spans USD 12 to USD 168, accommodating both budget-conscious shoppers seeking entry-level products and those investing in premium, full-size formulations.
How Moroccanoil's pricing stacks up
Moroccanoil positions itself as a mid-to-premium beauty brand. Individual products span from low double-digits to well over USD 100, reflecting the variety in their catalog. Entry-level items start around USD 12, while signature treatments and full-size professional-grade bottles reach USD 168. The brand regularly runs promotions that bring costs down meaningfully.
How to shop Moroccanoil smartly
Custom bundles can offer value if you're buying multiple complementary products, and gift cards work well if you're unsure about specific items.
Common questions
What is Moroccanoil Treatment oil and how much does it cost?
Moroccanoil Treatment oil is the brand's signature product—a lightweight hair treatment used for conditioning, frizz control, and shine. It starts at USD 26 for standard sizes and frequently appears in promotional offers, making it a good entry point for trying the brand.