What Mi Goals Offers
Mi Goals positions itself as more than a stationery brand—it's a community for goal diggers and action takers. Founded in 2010 by Adam Jelic, the Melbourne-based company started with a simple frustration: existing daily planners didn't address goal-setting. Adam wanted to create products that helped people move from dreaming to doing. The brand now offers a focused range including journals, planners in various timeframes (daily, weekly, monthly, and quarterly), digital products, and pens. Each product is built around the core idea of helping users define their goals and live to their full potential. The product range spans entry-level to mid-range price points, making goal-setting accessible without premium positioning. Free shipping applies to orders over AUD 75 within Australia, removing friction for local shoppers.
Finding Your Right Planner
Mi Goals' product lineup caters to different planning needs and preferences. You can choose from physical journals and planners at various time scales—daily for granular tracking, weekly for balanced oversight, monthly for broader planning, or quarterly for strategic thinking. The brand also offers digital products if you prefer screen-based planning. With 34 products currently listed and prices ranging from AUD 8 to AUD 55, you can start small with an entry-level planner or invest in a premium option depending on your commitment level. The variety means there's likely a format that matches your planning style, whether you're a daily tracker or a quarterly strategist.
Getting the Best Price at Mi Goals
Mi Goals runs regular promotions that can significantly reduce your costs. Free shipping on orders over AUD 75 within Australia adds value to larger purchases.
Common questions
What makes Mi Goals different from regular diaries?
Mi Goals planners are specifically designed to help you set and track goals, not just log daily events. The brand was founded on the premise that existing diaries lacked goal-setting focus. Each product encourages you to define objectives and take action to achieve them.