What Sets Manitobah Apart
Manitobah began in 1990 when Sean McCormick, a young Métis entrepreneur, started a trading post in northern Manitoba where Indigenous artisans exchanged handmade mukluks and moccasins for tanned leather and furs. Recognizing the demand for authentic Indigenous footwear, he formalized the business in 1996 after completing the Manitoba Aboriginal Youth Entrepreneurship Training Program. The company expanded to global operations in 2008 and is now recognized as one of Canada's fastest-growing companies. What distinguishes Manitobah is its commitment to community—despite worldwide growth and a diverse customer base, the brand remains rooted in its origins, continuing to work directly with Indigenous artisans and communities across North America. Each product reflects this heritage, with designs and craftsmanship passed down through generations. The brand's product ecosystem includes storyboots, moccasins, mukluks, slippers, and boots, plus children's options and accessories, making it accessible to shoppers seeking either everyday comfort or culturally significant footwear.
Range of Products and Price Points
Manitobah's catalog spans diverse footwear needs across multiple price tiers. The storyboot line, with 36 distinct styles, anchors the premium segment and represents the brand's signature offering. Moccasins form the largest category at 35 styles, ranging from casual to dressy options. Mukluks, numbering 30 styles, cater to cold-weather and lifestyle needs, while 15 slipper styles provide indoor comfort and 15 boot styles bridge casual and rugged wear. Smaller specialized categories include children's footwear (4 styles), accessories (4 items), and a single glove option. Prices run from USD 55 at the entry level to USD 370 for premium pieces, with the majority of offerings clustered in the mid-range. This breadth means a first-time buyer can start with an affordable pair of moccasins or slippers, while returning customers can invest in a signature storyboot or collectible style. Each product maintains the handcrafted quality and Indigenous design philosophy, regardless of price point.
How to Save on Your Order
For select categories like moccasins, savings can reach up to 50%, though availability and terms vary by promotion. Seasonal promotions and new subscriber benefits round out the savings landscape, making it worthwhile to check back regularly if you're not ready to buy today.
Common questions
Who founded Manitobah and why?
Sean McCormick, a Métis entrepreneur, founded Manitobah in 1996 to create a successful business while benefiting his Indigenous community. He began by running a trading post in northern Manitoba in 1990 where artisans exchanged handmade mukluks and moccasins for leather and furs.
What product lines does Manitobah carry?
Manitobah offers storyboots, moccasins, mukluks, slippers, boots, children's footwear, and accessories. Storyboots and moccasins form the core collections, with prices ranging from USD 55 to USD 370 across 140+ products.
How does Manitobah support Indigenous communities?
Manitobah remains connected to its roots by employing Indigenous artisans and working directly with communities across North America. Despite becoming one of Canada's fastest-growing companies with global operations since 2008, the brand prioritizes authentic Indigenous design and community benefit.