Growthory
Fashion · The long read

Graf Lantz merino wool bags and home goods

Graf Lantz is an LA design house making handcrafted bags, coasters, and home goods from natural materials like merino wool and vachetta leather.

By The Growthory desk5 min read Updated Oct 3, 2026
Graf Lantz merino wool bags and home goods

The short version

  • Natural materials made in LA since 2008, no offshore production.
  • Merino wool, leather, and canvas chosen for durability and aging character.
  • Limited product range compared to fast-fashion apparel brands.
  • Natural materials develop patina over time, not for those wanting pristine appearance.

How Graf Lantz shopping works

Graf Lantz sells directly from graflantz.com with no marketplace presence. The range spans eight product categories: coasters, trivets, shoulder bags, totes, crossbody bags, placemats, bins, and accessories. Prices run from entry-level coasters and trivets in the low range up to premium shoulder bags and larger totes that reach mid to high price points. The collection is curated rather than massive—each category has between a dozen and 35 items. Shopping is straightforward: browse by type, add to cart, and proceed to checkout. The site handles all orders directly, so there's no third-party marketplace friction. No subscription required for a standard purchase, though Graf Lantz does mention a newsletter signup with exclusive perks.

Where your money goes at Graf Lantz

Founded in Los Angeles in 2008, Graf Lantz was built on the conviction that everyday objects deserve to be made well. The company was started by Holger Graf, who brought a structural engineer's rigor rooted in German Bauhaus principles, and Daniel Lantz, shaped by Japanese Shokunin craft traditions. That founding philosophy—form and function inseparable, less but chosen—still drives the business. All production happens in Los Angeles, a deliberate choice made long before sustainability became marketing language. Materials matter: merino wool, vachetta leather, and cotton canvas are selected for how they age. Wool develops character, leather deepens with touch and time, canvas softens with washing. These aren't production flaws; they're proof the object was used authentically. By shopping Graf Lantz, you're paying for locally made goods from natural, renewable materials and a brand that has refused to offshore manufacturing for nearly two decades.

Common questions

What materials does Graf Lantz use?

Graf Lantz works with merino wool, vachetta leather, and cotton canvas. Each material is chosen for durability and how it ages. Wool develops character, leather deepens with touch, and canvas softens with washing. All materials are natural and renewable.

Where are Graf Lantz products made?

All Graf Lantz products are made in Los Angeles. The company was founded in 2008 and has kept production local, rooted in the belief that everyday objects deserve to be made well with proper craftsmanship and attention.

Where to buy

The link below is an affiliate link. It does not affect the score, and nobody paid to be listed here.

Graf LantzDirect from the brand — graflantz.com. Visit site

How we work. We research every brand on this site independently. No brand sees a report before it is published, and where we earn a commission it is disclosed above and it does not change a score.