What Faherty Offers: Build Your Wardrobe
Faherty's collection spans eight distinct product lines, anchored by men's button-ups (47 styles) and bottoms (23 styles), complemented by a strong selection of knits and sweaters for both genders. You'll find women's sweaters (20 options), women's knits (17), and men's outerwear (14) rounding out the range. The brand emphasizes premium construction—each piece is crafted with what they call the world's finest fabrics, natural indigo dyes, and distinctive prints. Founded by twin brothers Mike and Alex Faherty, lifelong surfers with deep roots in design and business, the brand reflects their mountain-to-coast sensibility and American heritage aesthetic. Their mother Ninie contributes to store design, and Alex's wife Kerry leads impact initiatives, cementing Faherty's commitment to family stewardship. As a certified B Corporation, the brand holds itself accountable for social and environmental responsibility. The result: clothing positioned as easy to wear and hard to wear out, bridging everyday comfort with durability.
Price Range and What You Get
Faherty's collection spans USD 88 to USD 298 across their current lineup of 250 products. That spread allows entry into quality basics at the lower end while accommodating investment pieces and outerwear at the premium tier. The consistency of materials—premium fabrics treated with natural indigo dyes and finished with distinctive prints—means the value proposition holds across price points. Men's button-ups and bottoms form the backbone of the range, with knits and sweaters offering layering versatility. Women's bottoms remain smaller (12 pieces) compared to sweaters and knits, so if you're shopping for women's trousers or shorts, selection is more focused. Outerwear is limited (14 men's pieces), making seasonal transitions manageable but not vast. The price ceiling of USD 298 typically captures heavy coats and statement pieces; most core basics cluster in the mid-range. This pricing positions Faherty above fast fashion but below ultra-luxury, targeting shoppers who value durability and craft over volume.
Common questions
Who founded Faherty and what's their background?
Faherty was founded by twin brothers Mike and Alex Faherty, both lifelong surfers. Mike trained in design at Ralph Lauren's Double RL, while Alex built business expertise in private equity. Their family includes Alex's wife Kerry, who leads impact initiatives, and their mother Ninie, who designs store interiors.
What makes Faherty a B Corporation?
Faherty achieved B Corporation certification to formalize its commitment to social and environmental responsibility. As a family business, the founders prioritize accountability in how they operate, sourcing premium fabrics, using natural indigo dyes, and maintaining sustainable practices across the supply chain.
What's the typical price for a basic Faherty item?
Faherty's collection ranges from USD 88 to USD 298. Most core basics and everyday pieces cluster in the mid-range, while the USD 298 ceiling typically covers statement coats and premium outerwear. Exact pricing varies by item category and materials used.