What Craft Sportswear actually stocks
Craft Sportswear's catalog tilts heavily toward footwear—57 styles across road, gravel, and trail running—paired with layering pieces and outerwear. The range includes 34 women's jackets and vests, 34 men's jackets and vests, and 20 men's tops, with additional options in pants, tights, hats, and accessories. The selection suggests this is a brand built around runner and cyclist needs rather than broad general sportswear. Their AW26 collection emphasizes transitional layers and season-appropriate kits. Pricing runs from $23 for accessories or basic pieces up to $200 for premium footwear or jackets, placing most items in the mid-range for athletic brands. The breadth is respectable for a specialist retailer, though shoppers looking for team sports gear or water sports equipment won't find much here.
Standout pieces in the current lineup
Craft's footwear line—particularly the VILD 1 running shoe—stands out with a Vibram Megagrip outsole and Cr Foam cushioning designed for technical terrain and fast descents. Women's and men's running jackets like the SubZ Running Jacket 4.0 (listed at $130) and the SubZ Light Hood Sweater ($130) appear to be core products, with the jackets emphasizing technical performance for cooler weather. The Hypervent Longsleeve Running Tee spans a $45–$60 range, suggesting a mid-tier offering. Reflective shorts for visibility during low-light runs and purpose-built cycling kits round out the performance angle. These pieces align with the brand's trail and road running focus, and the emphasis on features like reflective elements and technical fabrics indicates Craft is targeting serious, not casual, athletes.
Where Craft falls short for some shoppers
Craft's narrow specialization in running and cycling means limited appeal for cross-training, strength work, or non-endurance sports. The footwear-heavy selection may feel repetitive if you're only after jackets or bottoms. Pricing tops out at $200, which is respectable but not budget-friendly for buyers wanting entry-level kit—the $23 floor helps, but most layering pieces cluster in the $45–$130 range. The website feed and available information don't detail material composition, fit notes, or standout technologies beyond what's mentioned for a few hero products, so shoppers may need to dig into product pages for specifics.
Common questions
What's the typical price range for running shoes at Craft?
Most running shoes sit in the mid-range within Craft's overall $23–$200 span. Exact pricing varies by model, but shoes like the VILD 1 and Atmosfar 1 represent the performance tiers. Check the product pages for specific styles.
Do Craft's jackets work for winter running?
Models like the SubZ Running Jacket 4.0 and SubZ Light Hood Sweater are designed for cooler-weather running. The SubZ line ($130) targets transitional and cold conditions, though fabric details and insulation specs should be verified on each product page.
Are there gift options if I'm shopping for a runner?
Yes. Craft's offers occasionally include complimentary items like cycling socks, making it easy to add small gifts to an order.