What CoachThem Is and Who Built It
CoachThem was founded by former NHLer Mike Weaver and NHL Goalie Coach Robb Tallas, who created the platform with a clear mission: coaches built it for coaches. The platform emerged from a simple idea to simplify how coaches design drills, but it evolved into a comprehensive tool for collaboration, mentorship, and operational efficiency. The founders prioritized keeping the platform straightforward, ensuring every new feature and resource was designed to help coaches spend less time preparing while being better prepared for their actual practice sessions. This philosophy of simplicity and coach-first design remains central to how CoachThem operates today.
Sports Coverage and Platform Capabilities
CoachThem specializes in serving coaches across three major sports: hockey, lacrosse, and soccer. The platform provides tools for creating customized drills, designing practice plans, and engaging athletes throughout their training. One of the platform's key strengths is its support for group collaboration, which is why CoachThem offers an Association subscription tier designed for sharing and team-based coaching structures. This feature set makes the platform suitable for individual coaches, assistant coaches, and larger organizations looking to coordinate coaching efforts across multiple teams or levels. The platform has gained recognition in the coaching community and is currently used by eight NHL teams.
Pricing and Access Options
CoachThem offers a free trial period lasting 10 days, allowing coaches to explore the platform's core features before committing financially. Beyond the trial, the platform operates on a subscription model with at least two tier options: a standard CoachThem Pro subscription for individual coaches and an Association subscription designed for groups and organizations sharing training resources. This tiered approach means coaches can choose the plan that matches their needs, whether they're solo practitioners or part of a larger coaching structure. The subscription model ensures ongoing access to updates and new features as they become available, though the company indicates more developments are coming in the future.
Who Should Use CoachThem
CoachThem is designed for coaches at any level in hockey, lacrosse, or soccer who want to increase efficiency and reduce preparation time. Individual coaches who create their own drills and practice plans will benefit from the streamlined design tools. Assistant coaches and coaching staffs working together will find value in the collaboration features, particularly if they opt for the Association subscription tier. Teams and organizations with multiple coaches across different levels can use group subscriptions to maintain consistency and share best practices. The platform is especially relevant for coaches who want to digitize their planning process, maintain organized records of drills and strategies, and engage athletes through a structured digital platform. The 10-day free trial provides a risk-free way to evaluate whether CoachThem fits your coaching workflow before subscribing.
Common questions
How long is the CoachThem free trial?
CoachThem offers a 10-day free trial that lets you explore the platform's features without entering payment information. This gives you enough time to test the drill creation, practice planning, and athlete engagement tools across your sport.
Which sports does CoachThem support?
CoachThem is designed specifically for hockey, lacrosse, and soccer. The platform includes sport-specific features and templates tailored to the practice and drill requirements of these three sports.
Can multiple coaches use CoachThem together?
Yes. CoachThem offers an Association subscription tier designed specifically for sharing and group collaboration. This allows coaching staffs and organizations to coordinate practice plans, drills, and athlete engagement across multiple team members.