The Quick Take on Biom
Biom sells plant-based wipes without plastic fibers, backed by a refillable dispenser model designed to reduce waste. The brand was founded by Will and Hank as a response to an industry where most wipes start with identical materials and prioritize shelf life over ingredient simplicity. Unlike larger manufacturers that produce wipes alongside diapers, garbage bags, and laundry detergent, Biom treats wipes as a category worthy of dedicated attention. Their approach replaces typical plastic fiber construction with better materials and thoughtful formulas. Every product line—from baby wipes to flushable options—is purpose-built rather than adapted from generic industrial systems. For shoppers concerned about single-use plastic and ingredient transparency, this focus on refillable packaging and simpler ingredient systems addresses a real gap in the market.
What Biom Actually Sells
The Biom store carries four main product categories. Wipes are their core offering, available in 50 different configurations to cover specific needs like baby care, disinfecting, flushable, and everyday use. Starter Kits bundle wipes with the refillable dispenser to get new customers started. The Dispenser itself comes in four styles—the refillable container that holds wipes and reduces packaging waste over time. Travel Packs offer smaller quantities for on-the-go use. Prices range from USD 17 to USD 84 across their full product lineup, accommodating both budget-conscious shoppers and those buying larger multipacks or bundled kits. The refillable model means initial purchases include the dispenser, but subsequent refills cost less because you're not replacing the container each time. This structure incentivizes long-term customers and aligns with Biom's sustainability message by removing the need to buy new packaging with every wipe purchase.
Who Shops at Biom
Biom appeals to parents seeking non-plastic alternatives for baby wipes, particularly those frustrated by the fact that 90% of conventional wipes contain plastic fibers. Households looking to reduce single-use packaging waste find the refillable dispenser model attractive—it cuts down on cardboard and plastic boxes that pile up with traditional wipe purchases. Health-conscious consumers who prefer simpler ingredient systems over cost-optimized formulas fit the brand's positioning. People who use wipes across multiple contexts—bathrooms, kitchens, diaper bags, car cupholders—benefit from Biom's category-specific products designed for each setting rather than a one-size-fits-all solution. Eco-aware shoppers appreciate the plastic-free fiber construction, a differentiator in an industry where plastic remains the standard. The brand also attracts users of other personal care products who value transparency and purpose-driven design, since Biom's founder story emphasizes thoughtful detail over mass-market compromise.
How Biom Pricing and Offers Work
Biom's price range of USD 17 to USD 84 reflects the variety in their product mix—entry-level travel packs and individual wipe packs sit at the lower end, while starter kits with dispensers and larger multipacks command higher prices. The refillable model creates a tiered cost structure: initial purchases include the dispenser, so prices are higher on first buy, but refill packs cost less because you skip the container. The brand does not use flash sales or artificial scarcity tactics; instead, offers feel consistent and regularly available.
Common questions
Are Biom wipes actually plastic-free?
Yes, Biom wipes are made with plant-based fibers, not plastic. The brand was founded specifically because 90% of conventional wipes use plastic fiber construction. Biom replaced that with better materials as part of their mission to improve the category.
How does the refillable dispenser save money?
You buy the dispenser once in a starter kit, then purchase refill packs that cost less because they skip the container. Over time, refills add up to lower per-wipe costs compared to buying new packaged wipes repeatedly, plus you reduce packaging waste.
What types of wipes does Biom make?
Biom offers purpose-built wipes for baby care, disinfecting, flushable, and everyday use. They sell 50 wipe configurations across these categories, plus travel packs for on-the-go, starter kits with dispensers, and four dispenser styles.