Who Bad Birdie Golfers Are
Bad Birdie speaks to golfers who want their apparel to match their attitude on the course. If you're tired of conventional, muted golf wear and prefer polos and hats that make a statement, this brand aligns with your style. The founder started Bad Birdie because he felt golf apparel was stuck in the past—overly formal and lacking personality. That mission runs through everything they make now. The brand has grown from Jason Richardson's apartment side hustle into a movement with pro shops, major retailers, and a community of players who value the game alongside a good time. Whether you're playing competitively, casually with friends, or just want golf wear that works off the course too, Bad Birdie designs for people who play their own game rather than follow tradition.
What Bad Birdie Stocks
Bad Birdie's product range centers on polos and layering pieces. The men's polo selection is the deepest, with 52 styles to choose from, followed by the women's polo collection with 37 options. If you need headwear, 42 hats are available, and there's also a youth polo line with 13 styles for younger golfers. Beyond polos, you'll find hoodies, quarterzips, and t-shirts in both men's and women's cuts. This lineup suggests the brand focuses on core essentials and performance wear rather than branching into shoes, bags, or accessories. The product feed shows 250 items total across all categories, meaning there's depth within each line without overwhelming choice.
Pricing Across Bad Birdie's Range
Bad Birdie prices items from $36 to $120, positioning itself as a premium golf apparel brand without extreme luxury pricing. Most pieces will fall somewhere in the mid-to-premium range within that span. To put that in perspective for the category, you're looking at quality polos and performance wear that costs more than generic golf brands but less than ultra-luxury designer lines.
Before You Order from Bad Birdie
Review the sizing charts carefully since polos and fitted wear vary by brand. The product feed shows a wide variety of colors and patterns—part of Bad Birdie's bold design philosophy—so filter by the specific style or colorway you want rather than assuming all polos in a size are identical. Since the brand emphasizes premium comfort and performance, checking fabric content and care instructions before checkout can help ensure the piece meets your needs for durability and maintenance.
Common questions
When did Bad Birdie start?
Bad Birdie was founded in 2017 by Jason Richardson as a side hustle in his apartment. The first order shipped on May 1, 2017. The brand has since grown into a major player, appearing in pro shops, major retailers, and on Shark Tank.
What's the price range for Bad Birdie polos?
Bad Birdie's products range from $36 to $120 across all categories. Most polos and core pieces fall in the mid-to-premium portion of that range.
Does Bad Birdie have options for women and youth?
Yes. Bad Birdie offers 37 women's polos and 9 women's quarterzips, plus 13 youth polos. The brand also carries men's and women's hoodies, t-shirts, and a full range of hats, so sizing options extend across different player types.