What Awe Inspired Sells and Who It's For
Awe Inspired specializes in fine jewelry rooted in mythology and personal empowerment. The collection spans pendants, necklaces, earrings, rings, bracelets, ritual items, tools, and accessories. Each piece is designed with meaning: the brand selects gemstones not only for their appearance but for their symbolic value—onyx for protection, moonstone for intuition, lapis for wisdom. The jewelry appeals to those who view adornment as an act of manifestation and who want pieces that carry a story. Founded in 2018 by gemologist Jill Johnson, who created the first Goddess Necklace as a talisman for cancer survivors, the brand emphasizes that every item should earn its place in a personal collection. The pieces are crafted by master artisans with over 100 years of combined experience, using solid materials built to last generational wear.
Range and Pricing at Awe Inspired
Awe Inspired's collection of over 250 products spans from entry-level to high-end fine jewelry, with prices ranging from $75 to $915. The brand offers 85 pendant styles, 61 necklace options, 39 earring designs, 29 rings, 13 bracelets, plus ritual items and jewelry tools. This breadth allows shoppers to find pieces at different price points, whether seeking an accessible introduction to the brand or investing in a signature heirloom piece. The variety across categories means you can build a coordinated collection or select individual statement pieces. All items are made with genuine, ethically sourced materials—14k gold, sterling silver, and authentic gemstones—rather than plated or synthetic alternatives, which reflects the mid-to-premium pricing structure.
Common questions
What materials does Awe Inspired use in its jewelry?
Awe Inspired crafts pieces from solid 14k gold, sterling silver, and genuine ethically sourced gemstones. Each stone is selected for both its appearance and symbolic meaning—such as onyx for protection or moonstone for intuition. Items are made to last a lifetime and be handed down as heirlooms.
Who founded Awe Inspired and why?
Gemologist Jill Johnson founded Awe Inspired in 2018 after surviving cancer for the third time. She created the first Goddess Necklace as a talisman for women who had survived alongside her. Working with her son Max, she transformed that single piece into a house of modern mythology offering over 250 jewelry designs.