Who Apexseries is Built For
Apexseries targets active outdoor enthusiasts who demand reliable eyewear without compromising on performance or comfort. Whether you're a mountain biker, cyclist, or someone who refuses to settle for mass-produced gear, the brand positions itself as an alternative to big-box noise. The founders—Alex, Dougie, and Peter—built Apexseries around a philosophy of obsessing over details that genuinely matter: optical clarity, durability, and fit. This isn't a brand trying to reinvent eyewear; it's one focused on making products that stand up to real use. If you value above-and-beyond customer service and want to feel part of a community rather than a transaction number, Apexseries appeals directly to that mindset. The brand's small-business model means personalized after-sales support and a willingness to go the extra mile when issues arise.
Product Range: Goggles, Glasses, and Spares
Apexseries organizes its catalog around practical categories. MTB Goggles and Cycling Glasses form the core eyewear offerings, each available in multiple styles. Beyond complete pairs, the brand stocks a deep selection of Replacement Lenses and MTB Goggle Lenses, making it easy to refresh your gear without buying new frames. Prescription Inserts allow riders who need vision correction to maintain performance without switching to regular spectacles. Lens Protectors and a Spares section round out the lineup, acknowledging that active riders break things and need quick replacements. This modular approach—where you can swap components rather than replace entire units—reflects the brand's focus on durability and long-term value. The product feed shows roughly three dozen distinct items, ranging from complete goggle sets to individual lens replacements and protective accessories.
Pricing: Entry-Level to Premium
Apexseries prices products between GBP 15 and GBP 145, spanning budget-conscious shoppers looking for simple replacement lenses to riders investing in top-tier complete goggle systems. Most items cluster in the mid-range, typical of performance eyewear positioned above impulse buys but below luxury brands. Replacement lenses and smaller spares anchor the lower end, while full MTB goggles and specialty lens options occupy the premium tiers. This spread reflects the brand's strategy of making components accessible—you're not forced to spend big on every upgrade. Compared to mass-market eyewear retailers, Apexseries's pricing skews toward quality over volume; compared to ultra-luxury sports optics, it remains approachable.
Before You Order: What to Know
Apexseries operates from the UK, so confirm shipping costs and delivery timelines to your location before checkout. The brand does not publish explicit return or warranty policies on the materials provided here, so review those terms on their website—a responsible step given that eyewear fit and optical requirements are personal. If you wear prescription lenses, verify that their Prescription Insert options match your vision needs and any sporting requirements you have. The small-team structure is a feature, not a drawback: it means responsive customer service, but also potentially slower stock turnover on niche items. Check product availability before committing to a purchase, especially if you need a specific color or lens tint. Finally, because eyewear is functional gear, read user reviews and product descriptions carefully to ensure the style matches both your aesthetic and your intended use—whether that's mountain biking, road cycling, or general outdoor activity.
Common questions
Are replacement lenses available separately?
Yes. Apexseries stocks eight replacement lens options and seven MTB goggle lens choices, allowing you to swap damaged or worn lenses without replacing your entire goggle frame or glasses.