Quick Take on 8foods
8foods cuts through the ultra-processed snack aisle with products designed specifically for low carb and keto diets. The brand offers two main categories: keto savoury snacks and keto sweet snacks, all made without artificial sweeteners, industrial additives, or refined sugar. Prices sit in the mid-range for specialty snacks, running between £32 and £42 across their current lineup. The founder, Alexi, started the company after reversing her own pre-diabetic symptoms through dietary changes and later completed an MSc in Organisational Psychology researching the impact of whole-food, gluten-free diets on wellbeing and productivity. This personal health story shapes the brand's commitment to clean ingredients and evidence-based nutrition. Free shipping applies to orders £50 and over, which helps offset the premium pricing typical of specialty health-focused snacks.
What 8foods Actually Sells
The 8foods range splits into two distinct product categories. Keto savoury snacks make up the majority of their lineup, offering eight different options for those seeking salty, satisfying alternatives to regular crisps and snack bars. Keto sweet snacks comprise four products, providing dessert-style options without the sugar load. Every product uses whole, recognisable ingredients prepared through traditional methods—notably low temperature dehydration—to preserve nutritional value without industrial processing. The brand explicitly avoids artificial sweeteners, which distinguishes them from many competitors in the keto space. This approach means you're paying for real food rather than synthesized alternatives, which explains why prices sit higher than conventional snacks. The emphasis on minimally processed ingredients appeals to shoppers who scrutinize labels and want to know exactly what they're eating, particularly those managing blood sugar or following strict dietary protocols.
Who Buys from 8foods
8foods attracts people serious about low carb living—whether for weight management, blood sugar control, or general health optimization. The brand's keto-specific positioning appeals to those already committed to this lifestyle who've moved beyond curiosity into consistent practice. Founders' research into gluten-free and dairy-free diets suggests appeal among shoppers managing sensitivities or intolerances alongside carb restriction. The emphasis on evidence-based nutrition and workplace productivity hints at a demographic that values science-backed claims over marketing hype—professionals and health-conscious consumers willing to pay premium prices for quality. The award-winning status attracts quality-focused shoppers who trust third-party recognition. Ultimately, 8foods customers tend to be people who've made deliberate dietary changes and view snacks as part of a broader health strategy rather than impulse treats.
Pricing Strategy at 8foods
8foods sits firmly in the premium snack category, with products ranging from £32 to £42. This positioning reflects the cost of whole ingredients, specialised preparation methods like low temperature dehydration, and the brand's commitment to avoiding cheap fillers and industrial additives. The price point is considerably higher than mainstream snack options, but competitive within the keto and specialty health snack market where quality ingredients command a premium. Free shipping at £50 and over encourages larger orders, which helps justify the per-item cost and reduces friction for regular customers.
Common questions
What makes 8foods different from other keto snack brands?
8foods avoids artificial sweeteners and ultra-processed ingredients entirely, using whole recognisable ingredients prepared through traditional methods like low temperature dehydration. The founder's personal health reversal and completed MSc research on nutrition and wellbeing inform every product, emphasizing evidence-based nutrition over marketing claims.